Here’s why local is better. Looking for reasons to switch to local… | by Femica India | Dec, 2021

Femica India

Looking for reasons to switch to local or Indian brands for makeup & skincare? You’re in the right place!

Photo- The honeycombers

Everybody wants to look the best . The real question is who doesn’t!? Afterall, it is rightly said that “Women have two weapons: Cosmetics and Tears!” 😉

But the times have changed and so has the mindset of people. Today, makeup is not just for women and skincare is not just washing your face three times a day. People in general, have become more aware and conscious about the needs of their skin and hence, are out on the hunt of brands which suit their needs and not just their pockets!

“But international brands are obviously better than Indian brands!”

Gif- Giphy

Honestly, this sentence is a belief of many people and is the equivalent of “Restaurant food is better than Mummy’s cooking!”

  • The Indian skin is a lil’ extra special

Due to the difference in climate and weather conditions, the needs to maintain healthy skin differs from other ethnicities. Indian skin is much thicker than that of people from other regions in the world. Compared to Caucasian skin, it is more prone to tanning but less prone to getting sunburnt . This gives local/Indian brands an opportunity to focus on the needs for Indian skin types.

Photo- JoahBox
  • Nature’s love and Goodness

The best part about local or home brands is the use of natural and organic ingredients! The research, effort, ingredients and the overall love which goes into the products made locally is unmatched to factory made products.

Because the brands put in the thought of providing safe and easy to use products, they prefer to use natural and organic ingredients only which work like fairy godmother for our skin!

After all, good things come to those who shop local!


With people switching to Indian brands and filling their vanities with organic products, the Indian economy is also bound to gain from such switches economically and would also aid to solve the majorly concerning problem of unemployment.

Photo- Shutterstock
  • A boost to our budding entrepreneurs

Surely, people buying from Indian and local brands would not only help them get products better suited for their skin, but also help motivate and inspire more young entrepreneurs to come forward and show their talent and research to the world.

Similar to this, is the Femica Ambassador Program wherein the Femica women exclusive community, have joined the movement of creating awareness in their local communities about clean, organic and vegan products.

You can too, be a part of this movement and choose to make a difference in your own as well as the lives of many other people!

Click here to join the Femica Ambassador Program

There is no end to the list of why home brands are better. It always comes down to your own needs and conscience. Just an advice, in life people and products, both are better when non-toxic! 😉

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