Children Health

Is the Kidfluencer trend considered child labour? | by Muke Shkreta | Jan, 2022

Is the Kidfluencer trend considered child labour?

Before we go any further, let’s just explain first what a Kidfluencer is…

Kid Influencers or “Kidfluencers” are children who have been posted online on different social media platforms generating large numbers of viewers and followers, often earning money for sponsored content (Masterson, 2020).

Many parents or guardians will object to the idea that they have “pushed” their children into social media, instead they suggest that this was a choice. On the other side, we see children with social media account starting from age one, now I may not know too much about many things, but what I know is that a one-year-old child doesn’t know how to choose to be a kidfluencer, the parents or the guardians will be lucky if their child is able to recognize ma-ma and da-da.

Now when it comes to child labour, every time we cross to read something about it we tend to associate that with places like Egypt, India, Iran, North Korea etc.

Based on International Labour Organization: “The term “child labour” is often defined as work that deprives children of their childhood, their potential and their dignity, and that is harmful to physical and mental development.

It refers to work that:
1. Is mentally, physically, socially or morally dangerous and harmful to children; and/or

2. Interferes with their schooling by depriving them of the opportunity to attend school; obliging them to leave school prematurely; or requiring them to attempt to combine school attendance with excessively long and heavy work “

Whether or not particular forms of “work” can be called “child labour” depends on the child’s age, the type and hours of work performed, the conditions under which it is performed and the objectives pursued by individual countries. The answer varies from country to country, as well as among sectors within countries.

On the other side, the trend of the kidfluencers has become very popular, Children spend long hours producing financially lucrative content at the direction of their parents or their guardians. These children lack personal, professional and financial protection. While we must continue to respect the autonomy of parental rights, these must always be exercised in the best interests of the child.

Even though many countries don’t have a constitution regulation when it comes to kidfluencers, Sheila James Kuehl, a former child star and co-author of the 1999 law that overhauled California’s labour protections for child performers says that “I don’t care if it’s simply unboxing presents, that’s work,” and “It is not play if you’re making money off it.”

In 2017 the mother of kidfluencer Zooey Miyoshi shared a “#momtip” about capturing good pictures“Sunglasses also help when taking photos. Most of the time, she is not looking directly at me, which sunnies help hide.” Besides all of this another parent shares that “If there’re days they’re totally not into it, they don’t have to be … Unless it’s paid work. Then they have to be there. We always have lollipops on those days.”

The kidfluencer trend may have started just as a hobby but now it has become one of the most profitable ways to earn money from your children. And I know that different kinds of people may not consider this as child labour but I do, as long as the parents are “making” their children do stuff or memorize lines for money it is work and there has to be a constitutional regulation for parents or their guardians.

That’s it for this article. I hope you find it useful.

Thank you for reading


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