“Natural” Is Bullshit. It’s time to clarify this most… | by Paul Greenberg | Sep, 2021

It’s time to clarify this most misleading of food labels

Paul Greenberg
“NYTimes: Going Organic 1981–2009” by blprnt_van is licensed with CC BY 2.0. To view a copy of this license, visit

For anyone with a deep, enduring faith in the meaning of nature, it may come as something of a shock to learn that the word “natural” means nothing at all — at least when it comes to the business of marketing processed food. Every year, U.S. corporations sell tens of billions of dollars worth of food products labeled as “natural.”…

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