In the year that marked fashion – as well as many other areas of culture and entertainment – the long-awaited return to the physical sphere and the catwalks in the presence of the public, Balenciaga seems to want to build its own completely independent path in the digital and metaverse. And it doesn’t seem to want to stop. After a few months, in fact, from the launch of Fortnite skins and the mini-episode of The Simpsons, the fashion house has recently presented the campaign of the spring ’22 collection by implementing each look with cybernetic facial covers.
In shots by photographer Andrea Artemisio, the ready-to-wear looks debuted during the virtual fashion show – including collaborations with Gucci (The Hacker Project) and Crocs (Balenciaga Crocs 2. 0), and the Balenciaga Runner Sneakers – are complemented and encompassed by the cyberpunk, cybernetic, exoskeletal works of Japanese artist Hiroto Ikeuchi, who had already lent her work for a music video of Arca (KLK ft. Rosalía) last year.